Relative Appreciation

When I was a kid, major new acquisitions were nowhere as easy or common as they are now. If someone got a new car it was required to either drive around to the relatives to show off or call folks to come see. Same applied to appliances and the first TV's. In our extended family camping for hunting and fishing were big deals and we were always trying to upgrade equipment. I remember when my uncle Charley and aunt Jane bought a "just new on the market" Coca Cola ice chest/cooler . It was about the size of your standard issue 24 quart styrofoam job today; made of galvanized sheet metal with a tray inside and bottle open riveted to one corner. Bright red with raised white "Coca Cola" lettering. So, of course, we all had to head on up to Hazelwood to inspect and ooh and aah over the thing. Everyone wanted one of those babies! And it wasn't too long before everyone did.